Your product list and photos go in once. Branded videos come out in the three formats that matter - tall for TikTok and Reels, square for feeds, wide for YouTube - every number checked against your own data, every video approved by a person before it ships.
Your products and photos go in once. Branded videos come out in three formats - every number checked, every video approved by a person.
real renders below - recorded from the live machine, nothing staged.
a list and photos, once - or synced from your shop so new products flow in on their own.
“End-grain acacia, 45 by 30 cm”60 products · 180 videos orderedeach figure about to appear on screen must trace to your data - untraceable means stopped, before any cost.
“45 by 30 cm” ✓ in the product data“24” ✗ stopped before rendertraced ✓one branded video per product per format - your colors and type applied automatically.
the same board, rendering48.1s · $0.0033nothing ships unreviewed - the step is built in, not a policy.
approved ✓the whole catalogue, not a demo item - with the run's total measured cost.
180/180 · $0.4175ready to post and to list, in the right format for each destination.
TikTokReelsYouTubeShopify product pagesyour siteall six steps run today - watch a real recording below.
A recording of the actual system doing one real batch, replayed from its own logs - timestamps and costs are the logged values. The six steps are the ones you just met.
60 products, three formats each - 180 videos ordered in one submission.
batch 529b90c9 · 180 videos · $0.4175 machine cost · every event above is a logged row
we call it the wall - every run adds to it. each card is a real render; the cost is that video’s measured machine cost.
the test budget is real money we fund - it never touches your card.
Green blocks run in this machine today - each carries its real artifact. The rest are proven patterns across the industry that we build into your version on request. You pick; we build, tune, and hand over.
10 parts run in this machine today · 7 more we build into your version on request
One submission became 180 finished videos in this machine. Batches expand automatically: every product, every format, one consistent brand. Adjusted to your catalogue’s structure - whatever your data looks like.
180/180 delivered - $0.4175 machine cost, measured
Before rendering, every on-screen number must trace to that product’s own data. Untraceable = the video stops, with the reason named. Your prices and claims stay exactly yours.
a real screen, captured 2026-07-17
Approval is built into the machine’s flow, not a policy note. The sign-off is yours - you hold the gate on your own run, we do not approve your videos for you. Bulk tools speed it up; nothing skips it. Adjusted to your sign-off chain - you, your marketer, your agency.
a real screen, captured 2026-07-17
No credits, no tiers-of-mystery: measured cost, logged per video and per batch. You saw $0.0026 averages on the wall above.
a real screen, captured 2026-07-17
Tall for TikTok and Reels, square for feeds, wide for YouTube and your site. Same product, same brand, three deliverables.
The template projects your brand tokens - nothing drifts off-brand at video 300. New brand kit? Re-render the catalogue overnight.
Invited sellers run the actual pipeline on a 60-product home-goods catalogue we prepared - real renders, real approvals, on our budget.
a real screen, captured 2026-07-17
AI proposes scenes, styles, and on-screen copy per product; you confirm or fix each guess on one screen; nothing unconfirmed ever renders. The spreadsheet door stays open for power users.
a real screen, captured 2026-07-17
Products, checks, renders, verdicts, deliveries - a living graph with real counters. Scale you can see, not a claim.
a real screen, captured 2026-07-27
We wire your Shopify, spreadsheet, feed, or product system into the press: a new product appears, its videos get queued, you approve, done. Adjusted to wherever your catalogue already lives.
proven pattern - built and tuned for your version
TikTok, Reels, YouTube, your product pages - posted from the machine after your sign-off. Never on its own.
proven pattern - built and tuned for your version
Voice generated on the same machine (or your chosen provider), music beds per collection - one audio brand across every product.
proven pattern - built and tuned for your version
The industry’s presenter-video engines (the same class the big ad tools run) built into YOUR pipeline - with our number check and your approval gate still in charge. Where the look matters, this is the quality engine in action.
proven pattern - built and tuned for your version
Scripts, on-screen text, and voice localized per market - one catalogue, many storefronts. Figures still trace to your data in every language.
proven pattern - built and tuned for your version
The press prints variants as easily as copies: different openers, styles, hooks per product; your ad results pick the winner.
proven pattern - built and tuned for your version
Run many brands through one machine: per-client brand kits, walls, budgets, and cost reports. For agencies producing at volume.
proven pattern - built and tuned for your version
The video templates are exact and deterministic - the creative engines behind them are your choice. Pick one; the price follows it. Switch later without rebuilding. Whichever engine: numbers on screen still only come from your data.
a real screen, captured 2026-07-17
The video templates are exact and deterministic - the creative engines behind them are your choice. Pick one; the price follows it, and so does the look - the sample videos here run on the budget engine; a higher tier sharpens every frame. Switch later without rebuilding.
Cheapest capable models - near-zero cost per product; right for refreshes and full-catalogue coverage.
Top-tier paid models where the look must win - hero products, campaigns; costs more per video and says so plainly.
Open models running on your hardware or servers we set up - your product data never leaves your building.
whichever engine: numbers on screen still only come from your data. the check is built into the press, not the model.
For a real mid-size catalogue - 180 products needing video in three formats, 540 videos. The build is the price you actually pay: a one-time engagement sized to your catalogue. Running it afterwards costs cents, and the cents are measured, not promised.
| route | cost | time | what you actually get |
|---|---|---|---|
| Studio shoot | ~$36,000 | months | 20-40 hero products, not the catalogue (estimate) |
| Freelancer per video | $16k-43k | weeks-months | inconsistent look, no checks (est. $30-80/video) |
| $10 template gigs | $5,400+ | weeks | no brand consistency, no figure checking (estimate) |
| Do it yourself | 700-1,000 h of labour | months | burnout at video #12 (est. 1-2 h/video) |
| Pressrun pipeline | ~$1.43 machine cost + the bespoke build | ~5.7 h render | consistent brand, every figure checked, every video approved (derived from verified runs) |
a commissioned minute of product video runs ~$2,500 at market median. through this press: ~$2. refreshes re-render only what changed - a credit-priced tool bills retail for every refresh, forever.
| for a seller with a whole catalogue | the four big ad tools | Pressrun |
|---|---|---|
| catalogue in - one branded video per product per format | no - one product or one creative at a time, everywhere | yes - built, 180/180 delivered |
| every on-screen number provably from your data | no - nowhere | yes - built, fails before render |
| you approve every video before delivery | only as a $999/mo human service | yes - built, architectural, and the sign-off is yours |
| cost you can see, per video, in dollars | credits - $10-30 per 30 s at quality tiers | yes - measured, $0.0026 avg |
| choose the engine: budget / quality / private on your hardware | hosted menus only | yes - the choice is yours |
| the pipeline becomes yours - owned, integrated, tailored | rented, always | yes - the whole offer |
from same-day teardowns inside all four products - full findings available on request.
If a figure on screen can’t be traced to your product data, the video fails before it renders - you watched that happen in the recording above.
Nothing ships on its own - and the person signing off is you, on your own run, not us on your behalf. The approval step is built into the machine, not a policy.
Every video carries the machine time it actually took - you saw the numbers on the wall.
One conversation with the engineer who built and runs this machine. You get a test budget, we run YOUR products through the real press, and if it fits, we build and hand over your version - wired into your shop, your models, your rules.
already invited? sign in and run a batch on the sample catalogue - the budget’s on us.
