Your whole catalogue.One press run.A video for every product.
Pressrun turns your product list and photos into branded videos - tall for TikTok and Reels, square for feeds, wide for YouTube - dozens at a time, checked and approved before anything ships.
real renders below - recorded from the live machine, nothing staged.
the machine
Watch a real press run, end to end
This is a recording of the actual system doing a real batch - the product data arriving, every on-screen number checked against it, the renders, the human approval, the finished wall. Timestamps and costs are the logged values.
the catalogue arrives
32 products, three shapes each - 96 videos ordered in one submission.
15:45:56catalogue received - alder-ash example v1
15:45:5796 videos ordered32 products x 3 shapes
Acacia End-Grain Cutting Board45 by 30 cm
Cast Iron Skillet26 cm
Stoneware Mixing Bowl Set3 bowls
Enamel Stockpot6 L
Beechwood Utensil Set5 pieces
Stainless Measuring Cup Set4 cups
Marble Mortar and Pestle13 cm
Linen Bread Bag900 g
batch 51cfa090 · 96 videos · $0.0950 machine cost · every event above is a logged row
delivered work
A wall the press already printed
every card is a real render from the live pipeline - cost shown is that video’s measured machine cost.
how it works for you
Three steps, then it’s yours
Your products go in
step 1Photos and a plain list of your products - or we connect your shop so new products flow in on their own.
The press runs
step 2One branded video per product per shape. Numbers on screen come from your data - anything untraceable stops the machine, not you.
You approve, it ships
step 3A person signs off on every video. Then it's packaged for TikTok, Reels, YouTube Shorts, and your product pages.
TikTokReelsYouTubeShopify product pagesyour site
and it can be wired INTO your systems - shop, feed, folder, publish flow - as part of your build.
what we build
Pick the blocks your business needs
Everything here is battle-tested - either already running in this machine, or proven across the industry and built into your version on request. You choose the blocks; we build, tune, and hand over a system that is yours.
One submission became 96 finished videos in this machine. Batches expand automatically: every product, every shape, one consistent brand. Adjusted to your catalogue’s structure - whatever your data looks like.
96/96 delivered - $0.0950 machine cost, measured
Before rendering, every on-screen number must trace to that product’s own data. Untraceable = the video stops, with the reason named. Your prices and claims stay exactly yours.
Approval is built into the machine’s flow, not a policy note. Bulk tools speed it up; nothing skips it. Adjusted to your sign-off chain - you, your marketer, your agency.
No credits, no tiers-of-mystery: measured cost, logged per video and per batch. You saw $0.001 averages on the wall above.
9:16 for TikTok and Reels, 1:1 for feeds, 16:9 for YouTube and your site. Same product, same brand, three deliverables.
The template projects your brand tokens - nothing drifts off-brand at video 300. New brand kit? Re-render the catalogue overnight.
Invited sellers run the actual pipeline on a 60-product home-goods catalogue we prepared - real renders, real approvals, on our budget.
AI proposes scenes, styles, and on-screen copy per product; you confirm or fix each guess on one screen; nothing unconfirmed ever renders. The spreadsheet door stays open for power users.
arriving in the live machine - shown as designed
Products, checks, renders, verdicts, deliveries - a living graph with real counters. Scale you can see, not a claim.
arriving in the live machine - shown as designed
We wire your Shopify, spreadsheet, feed, or product system into the press: a new product appears, its videos get queued, you approve, done. Adjusted to wherever your catalogue already lives.
proven pattern - built and tuned for your version
TikTok, Reels, YouTube, your product pages - posted from the machine after your sign-off. Never on its own.
proven pattern - built and tuned for your version
Voice generated on the same machine (or your chosen provider), music beds per collection - one audio brand across every product.
proven pattern - built and tuned for your version
The industry’s presenter-video engines (the same class the big ad tools run) built into YOUR pipeline - with our number check and your approval gate still in charge. Where the look matters, this is the quality posture in action.
proven pattern - built and tuned for your version
Scripts, on-screen text, and voice localized per market - one catalogue, many storefronts. Figures still trace to your data in every language.
proven pattern - built and tuned for your version
The press prints variants as easily as copies: different openers, styles, hooks per product; your ad results pick the winner.
proven pattern - built and tuned for your version
Run many brands through one machine: per-client brand kits, walls, budgets, and cost reports. For agencies producing at volume.
proven pattern - built and tuned for your version
The video templates are exact and deterministic - the creative engines behind them are your choice. Pick a posture; the price follows it. Switch later without rebuilding. Whichever engine: numbers on screen still only come from your data.
your engine, your call
Choose the models that power it
The video templates are exact and deterministic - the creative engines behind them are your choice. Pick a posture; the price follows it. Switch later without rebuilding.
Budget
Cheapest capable models - near-zero cost per product; right for refreshes and full-catalogue coverage.
Quality
Top-tier paid models where the look must win - hero products, campaigns; costs more per video and says so plainly.
Private
Open models running on your hardware or servers we set up - your product data never leaves your building.
whichever engine: numbers on screen still only come from your data. the check is built into the press, not the model.
scale & the honest numbers
The numbers a buyer can check
For a real mid-size catalogue - 180 products needing video in three shapes, 540 videos:
route
cost
time
what you actually get
Studio shoot
~$36,000
months
20-40 hero products, not the catalogue (estimate)
Freelancer per video
$16k-43k
weeks-months
inconsistent look, no checks (est. $30-80/video)
$10 template gigs
$5,400+
weeks
no brand consistency, no figure checking (estimate)
Do it yourself
700-1,000 h of labour
months
burnout at video #12 (est. 1-2 h/video)
Pressrun pipeline
~$0.43 machine cost + the bespoke build
~1.7 h render
consistent brand, every figure checked, every video approved (derived from verified runs)
0
videos: a 300-product catalogue, all three shapes, in about 3 hours - $0.72 machine time
verified runs
~0 min
a 12-product drop, rendered
11.6 s avg
a commissioned minute of product video runs ~$2,500 at market median. through this press: ~$2. refreshes re-render only what changed - a credit-priced tool bills retail for every refresh, forever.
where this differs
What the credit-priced tools don’t do
for a seller with a whole catalogue
the four big ad tools
Pressrun
catalogue in - one branded video per product per shape
no - one product or one creative at a time, everywhere
yes - built, 96/96 delivered
every on-screen number provably from your data
no - nowhere
yes - built, fails before render
a person approves every video before delivery
only as a $999/mo human service
yes - built, architectural
cost you can see, per video, in dollars
credits - $10-30 per 30 s at quality tiers
yes - measured, $0.0009 avg
choose the engine: budget / quality / private on your hardware
hosted menus only
yes - the posture is yours
the pipeline becomes yours - owned, integrated, tailored
rented, always
yes - the whole offer
from same-day teardowns inside all four products - full findings available on request.
the reason to believe
Why you can trust a machine with your brand
Every number is checked
If a figure on screen can’t be traced to your product data, the video fails before it renders - you watched that happen in the recording above.
A person approves everything
Nothing ships on its own - the approval step is built into the machine, not a policy.
Costs are measured, not promised
Every video carries the machine time it actually took - you saw the numbers on the wall.
Get this built for your catalogue
Talk to Danylo - the engineer who built and runs this machine. You get a test budget, we run YOUR products through the real press, and if it fits, we build and hand over your version - wired into your shop, your models, your rules.